Pricing
Pricing for any fleet size.
Build on 5 devices free. Launch at US$500 a month for your first 10 robots, with fixed packages to 250 and falling per-device rates after that.
AdmiralOS
Fixed monthly packages by fleet size.
Every package runs the full platform: signed OS, A/B updates with rollback, rollouts, health, remote access, and kernel and CVE patching for every supported board. The first 5 devices on any account stay free for building and evaluation.
Launch
1–10 devicesFirst robots at a customer site.
- Full fleet platform
- Kernel and CVE patching
- Unlimited updates and rollouts
- Real-time monitoring
- Platform API and event webhooks
- Standard support
Growth
11–100 devicesSeveral customer sites, one engineer running them.
- Full fleet platform
- Kernel and CVE patching
- Unlimited updates and rollouts
- Real-time monitoring
- Platform API and event webhooks
- Standard support
Scale
101–250 devicesA commercial fleet across a region.
- Full fleet platform
- Kernel and CVE patching
- Unlimited updates and rollouts
- Real-time monitoring
- Platform API and event webhooks
- Standard support
Enterprise
Any sizeSovereign and air-gapped deployments, security controls, named support.
- Organisation audit log
- Signature and USB policies
- Customer-signed updates
- Self-hosted and air-gapped deployment
- Private Slack and named TAM
- On-call engineering escalation
- Custom SLAs and white-glove onboarding
Beyond 250 devices
Keep the Scale base. Pay less per device as you grow.
Usage-based
Only what the fleet actually uses.
The other price is engineer-months.
A first version of this layer on one board is about 13 engineer-months, then about 2.5 a year to keep the kernel and CVEs current and 2 for every new board. Put your own cost per engineer and site-visit assumptions into the calculator and compare it with the package above.
Compare
What is included, and what is an add-on.
Every plan runs the full fleet platform. Add‑ons are switched on per organisation from Billing in the dashboard; Enterprise controls come with an Enterprise account.
| Capability | Availability | |
|---|---|---|
| Fleet and devices | ||
| Fleet management, updates and rolloutsConfigurations, A/B system updates, canary rollouts and maintenance windows | Configurations, A/B system updates, canary rollouts and maintenance windows | Included |
| Remote accessReal-time device logs, diagnostics and workload shell access via admrl exec (the dashboard workload terminal mechanism) | Real-time device logs, diagnostics and workload shell access via admrl exec (the dashboard workload terminal mechanism) | Included |
| Platform API and event webhooksAPI tokens, service accounts and webhooks for fleet events | API tokens, service accounts and webhooks for fleet events | Included |
| Telemetry | ||
| Device and fleet healthCPU, memory, disk and temperature for the last 24 hours | CPU, memory, disk and temperature for the last 24 hours | Included |
| Built-in platform alertsOffline, outage, resource and hardware alerts, notified in the app | Offline, outage, resource and hardware alerts, notified in the app | Included |
| Metric and log historyHistory beyond 24 hours and the MetricsQL explorer | History beyond 24 hours and the MetricsQL explorer | Add-on · Telemetry |
| Fleet-wide log searchLogsQL search across devices, with live tail | LogsQL search across devices, with live tail | Add-on · Telemetry |
| Custom alert rules and alert webhooksAlert on any metric or log query; deliver every alert to webhooks | Alert on any metric or log query; deliver every alert to webhooks | Add-on · Telemetry |
| Telemetry APIQuery metrics and logs with API tokens for your own dashboards | Query metrics and logs with API tokens for your own dashboards | Add-on · Telemetry |
| Security and compliance | ||
| Passkeys, 2FA and IAMScoped roles, groups, policies and service accounts | Scoped roles, groups, policies and service accounts | Included |
| Image signature policyRequire signed images per organisation, fleet or configuration | Require signed images per organisation, fleet or configuration | Enterprise |
| USB policyControl which USB devices fleets and devices accept | Control which USB devices fleets and devices accept | Enterprise |
| Customer-signed updatesOS and workload updates signed with keys your organisation holds | OS and workload updates signed with keys your organisation holds | Enterprise |
| Organisation audit logAdministrative, access and support actions, searchable | Administrative, access and support actions, searchable | Enterprise |
| AdmiralAI assistant | ||
| AdmiralAI, hosted by Admiral$5 of usage included each month; trials stop there, paid organisations continue per token up to a cap | $5 of usage included each month; trials stop there, paid organisations continue per token up to a cap | Usage‑based |
| AdmiralAI with your own modelAny OpenAI-compatible endpoint, called directly from your browser | Any OpenAI-compatible endpoint, called directly from your browser | Included |
| Admiral MCP serverOpen source, with API tokens, for Hermes or any MCP client | Open source, with API tokens, for Hermes or any MCP client | Included |
| AirDetect | ||
| Presence detectionEnabled per fleet, billed on detected presence | Enabled per fleet, billed on detected presence | Add-on · AirDetect |
| Registry fallback | ||
| Image pulls through Admiral CloudSwitched on per fleet, so devices on restricted networks can still pull images; updates move as deltas where possible; billed per GB delivered | Switched on per fleet, so devices on restricted networks can still pull images; updates move as deltas where possible; billed per GB delivered | Usage‑based |
Telemetry
Fleet metrics, logs and alerts.
An add-on tier, priced on the logs you keep. Live device health and built-in alerts stay included on every plan.
Marginal: US$0.50 for the first 1,000 GB, US$0.35 to 10,000 GB, US$0.25 above. Metric history, MetricsQL and LogsQL search, custom alert rules, webhook delivery and the Telemetry API come with it.
AirDetect
Usage-based presence detection.
Pay for the presence you detect, nothing else.
Billed per person and minute detected across your fleet, with no minimum. Tell us about your sites and we will estimate the monthly figure with you.
FAQ
Pricing questions.
How is Admiral priced?
Three fixed monthly packages by fleet size: Launch (US$500, up to 10 devices), Growth (US$1,500, 11 to 100) and Scale (US$2,500, 101 to 250). Beyond 250 you keep the Scale base and pay a falling per-device rate: US$8 to 500, US$6 to 1,000, US$3 to 10,000, US$1 after that. Logs, EdgeWire bandwidth, registry fallback, AirDetect and AdmiralAI are usage-based on top.
Is the free tier really free forever?
Yes. The first 5 devices on every account are free, forever, with no credit card and no trial clock. Build and evaluate on them for as long as you like. Launch starts when you want a commercial fleet with support behind it.
Do enterprise customers get dedicated support?
Yes. Enterprise customers receive a private Slack channel with our engineering team, a named Technical Account Manager, and a direct escalation path to on-call engineering for Severity 1 incidents.
What is included without the Telemetry tier?
Every device reports CPU, memory, disk and temperature with the last 24 hours of history, streams real-time logs, and is covered by the built-in platform alerts in the app. The Telemetry tier adds longer history, fleet-wide log search and live tail, custom alert rules, webhook delivery of alerts and the Telemetry API.
How do add-ons work?
Add-ons are switched on per organisation from Billing in the dashboard by an organisation billing admin, and billed from the day they are on. Until then the feature shows as locked with an upgrade path. Turning one off stops it. Signature policies, USB policies and the audit log come with an Enterprise account.
How is registry fallback priced?
Registry fallback is usage-based at US$0.15 per GB of image data delivered to devices through Admiral Cloud. It delivers updates as deltas where it can, so a small image change moves a small amount of data. It is switched on per fleet, and only successfully delivered data is billed. The price is shown in Billing, and again when you switch it on for a fleet. How registry fallback works.
How is AdmiralAI priced?
Every organisation gets $5 of AdmiralAI usage included in each monthly billing period. Trials and organisations without a payment method stop at the included $5. Paid organisations continue at US$3.90 per million input tokens and US$19.50 per million output tokens, up to a monthly cap (default $50, which Admiral support can change). If you point AdmiralAI at your own OpenAI-compatible endpoint, Admiral does not bill for it. A daily fair-use allowance keeps the service responsive; normal use never reaches it. More about AdmiralAI.
How does that compare with building it in-house?
A first version of this layer on one board takes about 13 engineer-months, plus about 2.5 a year after that and 2 for every new board. Run it with your own cost per engineer and site-visit assumptions on the build-versus-buy calculator.
FAQ
AirDetect & presence pricing.
How is AirDetect priced?
AirDetect is US$0.10 per 1,000 person-minutes of detected presence, switched on per fleet. A site with 300 people present for an average of 20 minutes a day is about US$18 a month.
Does AirDetect track individual people?
No. We estimate and compute presence within the bounds of BLE privacy. We do not track individual device locations or identify individuals — AirDetect reports counts and dwell, never identity. Read more about our privacy approach.
Do I need new hardware for AirDetect?
No. AirDetect runs on the BLE radios already present in your AdmiralOS devices. If you already run a fleet with Admiral, you can enable AirDetect without deploying anything new.
Start with 5 free devices
Spin up your first fleet today.
5 devices free forever on AdmiralOS. Launch from US$500 a month; Enterprise for sovereign deployment, customer-signed updates and custom SLAs.